Keeping the ‘World of Flight’ flying in the right direction.
About Nike Jordan’s
On 16 December 2022, as part of its collaboration with NBA basketball legend Michael
Jordan Nike opened its flagship Nike Jordan’s store in Italy’s fashion capital, Milan. The
Nike/Jordan partnership dates back to 1984 and has been a hugely successful retail story for
Nike. The new Milan store aims to celebrate this important relationship by offering a new
retail concept, putting Nike at the forefront of streetwear and basketball culture.
Sustainable future is a key feature
Our work in Milan further demonstrates Nike’s commitment to behaving in a more
sustainable way. Our work with Nike dates back to 2019 when we applied our protective
coating to their flagship Oxford Street store, Nike Town. The project in Milan is a
continuation of our work with Nike’s to help them to achieve their ultimate environmental
goal; to promote sustainable cycles, resulting in a contribution to a reduction in climate change.
Cotech Biosafe protects surfaces and profits
With retail still adapting to a post-Covid world, where consumers have been further driven
online for their shopping, Nike knew it would have to do something special to get footfall
back into its stores. The Nike Jordan store in fashionable Milan
has been designed with consumer behaviour in mind, created to draw attention and bring
shoppers back to stores. Re-assuring shoppers in a post-Covid world, particularly when
finances are strained, causes new conundrums for big brands.
Cotech Biosafe forms part of the solution, both for consumer reassurance about the spread
of germs, and business aims to demonstrate a more sustainable way of operating. The
application of Cotech Biosafe in the Nike Jordan store keeps the store looking fresh and clean
and also has the added bonus of reducing bacteria growth by up to 99.9%, a particular concern
in retail where areas can be touched by thousands of hands each day. Airborne dust particles
are repelled and unsightly, handprints and finger marks are easily removed due to Cotech
Biosafe’s barrier technology.Applying our antimicrobial surface technology coating to all
fixtures and fittings within the store also extends the life of the surfaces, ultimately meaning
they’ll last for longer, avoiding the environmental and financial impact of regular shop re-fits.
The coating also significantly reduces the amount of water needed in cleaning regimes.
This was the third Nike store, the first in Italy, for which Cotech has applied surface
protection. Cotech have worked with Nike since our first project at their iconic Oxford Street
store, Nike Town, in 2019. We also recently completed work on their Westfield Store
at White City, London.
To find out how Cotech Biosafe could improve standards in your retail environment please
give a member of the team a call on 03333 44 67 05.
